Staging a luxury home is quite different than staging your standard home. But what constitutes a luxury home? Traditionally luxury homes are larger and have more unexpected and rare amenities. Luxury homes also differ from state to state and city to city. For example, a luxury home in West Palm Beach, Florida would be very different from a luxury home in Columbus, OHio. Luxury can also be lifestyle, location-driven, and can have less to do with the property. For example, beachfront living in a less grand home is still a very luxurious lifestyle that few can afford. In this example, this is where you sell the lifestyle!
However, when selling a luxury home it's important to keep in mind that the luxury home buyer is not your typical home buyer and the following staging tips can help to make a luxury property stand out and allow the buyer to see themselves living the life they work so hard to afford.
Consider Lighting.
Luxury buyers are not "wowed" by standard builder lighting, or out dated lighting. Consider making a grand statement with on-trend chandelier that makes guests impressed. Cost is not as important here and a major statement can be made relatively inexpensively. We love light fixtures from RH and believe it or not you can find some nice choices on Wayfair as well.
Add Interesting Unique Art Pieces.
The successful or high-end home buyer needs to be impressed at the first look. Art is where you can add bold and statement pieces that are unique and make a room look more interesting. Believe it or not you can find unique art at local Consignment shops that will fit the bill and impress the luxury home buyer.
Add Luxury Decorative Accents.
Luxury home buyers don't want what everyone else has. They prefer a one-of-a-kind look and accessories that make you say "look at that, that's is cool, I've never seen anything like that". Not "oh I saw that at Target". When it comes to luxury staging don't use accessories that are seen all over Instagram or the latest trend pieces from Target etc. These are for the masses, and luxury home buyers enjoy setting themselves apart and showing off their style and uniqueness. Source your accessories from more exclusive outlets and be prepared to spend a little more to really impress the luxury home buyer. Some uniques accessories can be found at CB2, Restoration Hardware and even Amazon, just remember to choose uncommon items that look expensive.
Create A Luxe Lifestyle.
When staging a luxury home you want to create spaces that busy, successful people will see themselves appreciating and enjoying after a long day of hard work. Whether it is creating a sitting area to enjoy a beautiful view, a soaker tub to ease stress, a wine tasting area, or surfboards/paddleboards placed on the deck or patio to showcase the uncommon lifestyle that the property affords the homebuyer--luxury home buyers will see themselves living the lifestyle they work so hard to achieve. This can also include workout spaces, outdoor kitchens & fireplaces, smart home & technology, an uber-luxe spa bathroom, or a decked-out garage. Set the scene for the luxury buyer to see the property as a luxury home and meet their acquired tastes.
Showcase Unique Amenities.
Luxury homes have amenities that your standard home does not have, and depending on the area can be dramatically different given geographical location and price point. High-end appliances,Built-in coffee makers, whole-home smart technology, spinning car displays, designer dressing rooms and closets, home security, water features - outdoor living entertainment areas and kitchens, custom lush landscaping. If you are staging a home that includes any of these items, particular attention must be made to showcase them in a way that buyers will recognize and desire this elevated property.
We provide our selling clients complimentary luxury home staging for occupied and vacant homes as well as assistance with updates and renovations. From selecting paint colors, carpet, tiles, and countertops, to fully staging vacant homes with our own furnishings and we are prepared to help you maximize your profit and get the property sold. ensure their home is uniquely staged to showcase its best features and attract the highest and best offers.
If you are interested in learning more about our Extraordinary services call or text us at 614.989.0417 or visit www.CECE-MILLER.com
